Below is a current review of my professional online social status. I am highly active on Instagram showcasing my fashion and original content creating interests. The posted audit shall help me take my branding description to a most effective state going forward.
My LinkedIn
*Original*
*Revision*
Visitor - Resident
Map
Partner Social Media Audit
My partner felt I worked on my socials as an influencer and really showed my strong interests in fashion. Yet, she felt that if I do not choose to go into fashion I need to completely redo my social media. She felt I should shut down my Twitter since I do not use it so that I have a controlled and regulated brand that is updated with your my current image.
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She advised I try to showcase some of my other interests/skills through posting more content on Linkedin and sharing more industry-related content. She noted my LinkedIN seems inactive, and I should try to post, or at least share more.
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Lastly, my partner offered I vary the content on my social media and show more varied interests, in case I change my career path.
Personal Reflection On Audit
While I do appreciate my partner’s feedback, I feel that some of her comments were out-of step. Her audit did reflect my passion for fashion and my style like branding on my channels. I will definitely redo my Twitter account, and start posting more on LinkedIn. Yet, when it comes to my Instagram content I do not feel anything on it will prevent me from professional jobs. I have been praised for keeping up with a color scheme and overall aesthetic on my grid, and it has helped me score many high desired internships and opportunities in fashion and entertainment profession categories. I have a few beach pics that fit into my scheme, but nothing considered obscene. In the climate of woman empowerment I do not see anyone discriminating against me for some vacation posts, and if they did it is probably not a company I would be happy to work for. I see the same types of pictures and content on marketing and PR executives' profiles in my fields of interests. I will work a bit more to post non-fashion related things since I do intend to enter the entertainment field of business.
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My visitor/resident map ultimately adds up with my partner's audit. I tend to use Instagram in a professional/personal sense to show off my fashion interests and I am highly on the resident side for the platform. My Facebook, Twitter, and LinkedIn small boxes also fit with her description as she notes I am more passive on those platforms as a resident. The map is a helpful tool to use as a guide if I wish to rebrand. Ultimately, I would like to see myself be more active and create bigger spaces for my other social media platforms.
How I see my brand
My real life brand in my head reflects the presence I put out on my social channels. I love fashion, Tarantino-esque colors, and posing in pictures like a roadie from a movie. This type of brand personality is most prevalent on my Instagram, whereas my other social channels border this personality. In my day to day life, I am your average student who is extremely bubbly, yet aggressively passionate when it comes to internship and job searches. .