Fashion is beautiful, but so are the women involved in it. A new social media strategy featuring an audience driven brand ambassador search for Revolve will marry the brand’s exclusivity with a new inclusivity.
Revolve together:
a search for the next girl squad
It is common to feel a lack of representation when in the world of fashion and retail. Models, famous influencers, and celebrities are the chosen few to represent a company’s public and online persona. Knowing this, is possible to represent a varied audience while staying true to one’s brand image? This is what Revolve hopes to achieve through an audience driven brand ambassador search.
In order to create a stronger Revolve community on Instagram, I will be developing a four month social media strategy to secure 12 new brand ambassadors for the 2018 year. Through use of story questionnaires and post submissions, the followers of Revolve will be able to nominate the next set of ambassadors. This strategy will give a voice to the Revolve community, as well as assist in developing new co-created content to be used on Revolve’s Instagram platform.
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